Digital Real Original Print Design Soft Focus Fuzzy Effect

Digital Real
The concept: as Al embeds itself into the everyday, we're left questioning whether things are made digitally or by hand. This concept manifests itself as warped prints for A/W, helping to evolve Soft Focus with exaggerated distortions.
Design direction: drag florals into stripes, reduce ombrés to placement prints and stretch photographic scenics to the extreme.
Sustainability: choose on -shore digital printing to reduce water and energy usage whilst ensuring speed to market.
Ones to watch: Stine Goya uses a photocopy to distort florals, whilst artist Maria Szakats turns Al-generated images into embroidered artworks using mohair wool, and then brushes the surface to create a fuzzy effect.

The Design Center spans 1,700m² and houses a dedicated showroom, conference room, and a pattern-making and sewing workshop. With four design teams, the center produces over 700 new products annually. Using advanced 3D digital design and modeling, the team independently develops styles, helping customers confirm shape, fit, and overall aesthetics. The center also provides assistance in fabric fitting and develops and adjusts patterns for optimal size and shape.

Pattern Development focuses on self-developed patterns, 3D simulation designs, and the refinement of customer patterns. Incorporating AI digital pattern design, the team stays ahead of pattern trends and collaborates with a dedicated fabric pattern studio and print suppliers to deliver innovative, high-quality solutions.

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