Women's Clothing Printing Trends Spring Summer Original Print Design
ORIGINAL PRINT DESIGN
Minimal Boheme
Leverage the return of boho to easeconsumers out of plains and into print.
Boho is back thanks to A/W 24/25 catwalks and Chemena Kamali's talked-about debut at Chloé. Bold tie-dye and psychedelic prints of the past are traded for soft, tonal designs to cater to the demand for understated luxury. Think micro ditsies, feathery forals, scarf prints and 1970s swirls in a neutral palette.
For the spring drop, invest in festival ranges, as youth shift towards low-key, refned looks instead of previous maximalist outfts. Apply to the peplum cami and boho blouse.


FiredEarth
Burnt and charred effects update everything from tropical florals to textures.
Early confrmation of our A/W 25/26 forecast sees fiery tones and techniques emerge on catwalks and buzzy brands, Singed, blurry edges move on SoftFocus and NaturesTexturetrends with a grungy undertone for high summer.
Apply Neon Flare, Oxide Orange and WarmAmber to black grounds. Not only will dark bases bring colours to life, but they also offer consumers year-round wearability and day-to-night flexibility, lowering the cost perwear. This is a must-have for the Day To Night minidress.
Make tortoiseshell your go-to animal for thisstory to evolve leopard.


Western
American Westernlooks re-emerge as less thematic and verge on boho.
CowboyCore upticks on TikTok largely thanks to Beyoncé's latest album and Pharrell William's cowboy-inspired Louis Vuitton collection. For commercial appeal, verge on the side of boho to echo TikTok's other hot trend: Coastal Cowgirl.
Use dot work and decorative flourishes to update shirting, denim and dresses. For youth, buy into Noughties Nostalgia for graphics, and pepper the range with cowprint or Appaloosa spots.
If this feels too fashion-forward, opt for localised details on collars, yokes or cuffs.


Farm Life
The interest in cooking, farming, gardening and sustainability sparks a flurry of wholesome prints.
Farmers are taking to TikTok (FarmTok) to feed the consumer interest in how their food is grown. This evolves Cottagecore, where pretty ditsies and pastel hues are swapped with rustic yet playful prints.
Back fruit and vegetable conversationals that feature unsexy foods, exemplified by tomatoes becoming the new strawberry. Foods with vines or roots will also refcct the trend's honest sentiment.
Make green vegetation or dried crops your new floral. Gingham is another investment, with macro scales newest, Apply to gilets, dungarees and pinafore dresses to complete the humble look.


Manicured Tropics
ManicuredGarden moves to the tropics, as palm prints and hot house florals get an orderly makeoever.
Give tropicals a well-needed refresh for the holiday shop to feed the demand for show stopper holiday pieces, Geometric tiles, symmetrical motifs and regimented repeats are the newest techniques.
These prints are well-suited for Wide-leg trousers, as well as Matching Sets to increase average order value and provide consumers with flexibility.


Dotted skins
Leverage the current love for leopard print and expand to all kinds of spots for S/S 25.
Back realistic Appaloosa spots and Dalmatian skins for fashion-forward consumers, while painterly and abstract mark makings appeal to a broader audience. Appaloosa patterns have the added benefit of tying into Western. For swim and beach-ready pieces, look to shells to inspire new markings.
As ReworkedClassics gain momentum, add revamped #PolkaDots into your range for a timeless feel, as seen by Altuzarra. Use MatchingSets to create impact in-store and online.


Naive Florals
Bold BrushStrokes and a child-like hand refresh florals for high summer.
In-line with our S/S 25 forecast story, Artistic garden, painterly forals become even more naive and abstract.
As one of the only true floral stories this season,use this technique to refresh both small-scale and large-scale blooms. Apply to trending placement prints, as highlighted in the data below, but reserve for hero pieces to avoid markdowns.
Invest in the Strapless slip and the SoftVolume maxidress for the high-summer shop and occasion ranges.


Business Meets Beach
Work-from-anywhere perks blends Business Casual with nautical prints.
The workplace migrates to the coast for spring, as prints typically associated with officewear are seen on resort and beach-ready pieces. Turn staple patterns into status looks - think tiny foulards, windowpane checks, bold stripes and reworked PolkaDots.
For logo-driven brands, back discreet Monogram prints or scarf-inspired designs with logos hidden within.
To encourage print purchases after a long period of Low Key Luxury and plains, buy into Black And White to avoid overwhelm.
Key for the Elongated Vest, Bermuda shorts and wide-leg trousers, as well as swimwear and beach throw-ons.


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